Developing
a Questionnaire about Dessert Items

1.     Brainstorm for 10 minutes. List every
possible question you might ask the customers; don’t worry at this point about
the wording of the questions or their sequence.

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·       
Average
number of dessert items ordered

·       
Suggestions
to add any new menu items in future

·       
Satisfaction
level with current items

·       
Favorite
dessert from the menu

·       
How
frequent do you order dessert?

·       
Rate
the restaurant if you liked our service, ambiance, and the menu items.

 

2.     Review your questions. Are all of them
necessary to get information about dessert preferences?

·       
No.
Some of the questions like “average number of the dessert items ordered” also retrieve
the information or the opinion of the customers to analyze the best-selling
desserts in the store. This might be important to make data-driven decisions.

 

3.     Edit your questions to ensure that they
are clear and unbiased.

·       
How
frequent do you order dessert with your fast food?

·       
What
is your favorite dessert from Wally’s menu?

·       
What
is your satisfaction level with Wally’s dessert items?

·       
What
new items do you want to see in Wally’s menu?

·       
What
would you suggest to satisfy in regards to the taste?

·       
Would
you please rate if you liked our service, ambiance, and the menu items?

 

4.     Arrange the questions in some logical
order.

·       
How
frequent do you order dessert with our fast food?

·       
What
is your favorite dessert from Wally’s menu?

·       
What
is your satisfaction level with Wally’s dessert items?

·       
What
new items do you want to see in Wally’s menu?

·       
Would
you please rate if you liked our service, ambiance, and the menu items?

 

5.     Where possible, format each question
with check-off responses, arranging the responses in some logical order.

·       
How
frequent do you order dessert with your fast food?

     Always

     Once a week

     3-4 times a week

     Never

     Never heard about this restaurant

·       
What
is your favorite dessert from Wally’s menu?

     Chocolate truffle   

     Apple Pie

     Cheese Cake

     Pizookie

     Other (Please specify) ______

 

·       
What
is your satisfaction level with Wally’s dessert items?

     Very Satisfied

     Satisfied

     Moderate  

     Unsatisfied

·       
What
new items do you want to see in Wally’s menu?

Please
specify the name of the items that you would suggest to add on our menu:

     _____________

     _____________

     _____________

·       
What
is your age-group?

     Under 20

     20-40

     40-50

     Above 50

     Do not wish to disclose

·       
Would
you please rate if you liked our service, ambiance, and the menu items?

     Very Satisfied

     Satisfied

     Moderate  

     Unsatisfied 

          

6.     Do any of the questions ask for
sensitive information, or are any of them difficult to answer? If so, how will
you handle these questions?

A few people might not have any desire
to answer the age and sexual orientation questions, so I marked those questions
as optional.

 

7.     What information other than the
questions themselves should you include on the questionnaire?

We might need to incorporate the goal of
the survey. That way the customers may feel more occupied with the overview.
Additionally, a few welcome and thank you explanations.

 

 

 

 

 

 

Product:

Dear
Customer,

We
appreciate for giving us a chance to serve you. We persistently endeavor to
enhance our service and look for your assistance in doing as such. It would be
ideal if you set aside some opportunity to answer the following questions
concerning our dessert items to enable us to enhance the choice.

·       
How
frequent do you order the dessert with our fast food?

     Once a week

     Once a month

     Once a year

     Never

     Never heard about this restaurant

·       
What
is your favorite dessert from Wally’s menu?

     Chocolate lava

     Hot Chocolate fudge

     Cheese Cake

     Pizookie

     Other (Please specify if any) ______

·       
What
is your satisfaction level with Wally’s dessert items?

     Very Satisfied

     Satisfied

     Moderate  

     Not Satisfied

·       
What
new items do you want to see in Wally’s menu?

       Please specify the name of the items
that you would suggest to add on our    menu:

     _____________

     _____________

     _____________

·       
What
is your age group?

     Under 20

     20-40

     40-50

     Above 50

     Do not wish to disclose

·       
Would
you please rate if you liked our service, ambiance, and the menu items?

     Very Satisfied

     Satisfied

     Moderate  

     Unsatisfied 

 

 

3. Find data to decide whether to open a store.

 

You have been asked to
determine the feasibility of opening a frozen yogurt store in Greenville, North
Carolina. Answer the following questions, using the latest figures available.
Provide a citation for each source.

 

a.     What were the number of
stores and the total sales last year for TCBY, a frozen yogurt franchise?

–       
TCBY had over 360 stores nationwide. The annual sales were $120
million last year.

Source: https://www.tcby.com/about/

 

 

b.    
What is the population of Greenville, North Carolina? What
percentage of this population is between the ages of 18 and 24?

 

–       
Population of Greenville was 90,597 in 2016. 30% of the population
is between ages 18 and 24 i.e. 27448.

Source: https://www.neighborhoodscout.com/nc/greenville/demographics

 

 

c. What is the per capita income of residents of Greenville?

 

The income per capita is
$22,867, which includes all adults and children. The median household income is
$35,225.

Source: http://www.bestplaces.net/economy/city/north_carolina/greenville

 

d. What is the name and address of the president of TCBY?

Gregory K. Barber

001 Arista Place

Broomfield, Colorado 80021

United States

Phone: 720-599-3350

Source: https://www.bloomberg.com/research/stocks/private/person.asp?personId=22673038=3553769

 

e.    
What is the climate of Greenville, North Carolina?

Greenville has an average
daily maximum temperature of 72°F and an average daily minimum of 50°F. The
average annual precipitation is 49.0 inches.

Source: http://locateincarolina.com/geography-climate/

 

f. How many students are enrolled at East Carolina University?

 

East Carolina has a total
enrollment of 28,962 as of fall 2016

Source: http://www.ecu.edu/cs-admin/news/CensusDay2016.cfm

 

g. What is the market outlook for frozen yogurt stores nationwide?

 

According to TCBY site,
frozen yogurt is a $8bn advertise. Nearly 40% of offers originate from buyers
aged 18-35. An ever increasing number of individuals are starting to pick solid
alternatives, so low-fat flavors and fiber-packed toppings are main assortments
to incorporate. The business has stayed versatile to retreat even as other
novel nourishment verticals battle to flourish under recession times.

Source: https://www.franchisehelp.com/industry-reports/frozen-yogurt-industry-report/

 

 

h. What is the most current
journal or newspaper article you can find on this topic?

https://www.franchisehelp.com/industry-reports/frozen-yogurt-industry-report/

 

18. Determine which type of visual is best.

 

For the following situations,
select the most appropriate visual aid for presenting the data, and explain why
it is the best option. Consider a line chart, bar chart, pie chart, table, or
map.

 

a. To show the daily sales for your small computer business

–   Line
Graph. Since it will demonstrate the pattern of day by day deals whether upward
or descending in a single look

 

b. To show the proportion of your budget spent on each of the four
fixed costs for your company during   the
year

– Pie chart. Since it will
enable us to analyze the relative parts of spending plan. This would empower us
to discover which costs represent the greatest part of the pie.

 

c. To show the results of six survey questions asking people’s
opinion regarding the economy.

– A table would be a
superior choice since we might need to see rate numbers in regards to the
survey questions.

 

d. To show the comparisons of the first quarter’s net sales for
departments A, B, and C

 

– Three bar graphs with
various colors represents each department. It will demonstrate which division
is leading in terms of sales figures.

 

e. To show the locations of your international offices

– Map. Because, it gives an
idea about the geographical location of the offices.

 

f.       To show total sales by
region and the percentage of increase or decrease from the previous year.

–       
Tables for every region with sections demonstrating pertinent
rates. At whatever point sales figures should be accounted for, I incline
toward tables since it indicates total figures and can be stretched out for
numerous factors.

 

g.     To show the average annual
rainfall in selected cities in the nation.

Map
with various colors based on the measure of the rainfall. It would enable us to
get a visual portrayal of the urban areas with higher/lower 

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