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Baym Ch.

1-2 (1)



Baym, From Cronkite to Colbert: The
Evolution of Broadcast News


Rhetorical Outline:




Audience: Directed towards scholars or
professors with interests in politics and the transformation of media. Based off
the syntax and vocabulary, the author assumes his readers have a certain level
of intelligence. He also assumes the readers have background knowledge about who
the big names in the media have been throughout the last half-century.


Genre: Textbook


Motive of Author: As an associate professor in
various media fields, Baym strives to educate students about several aspects of
the news industry. In this book, specifically he wants to disclose exactly how
the media has adapted to suite the changing desires of Americans.  


Motive of Reader: To educate themselves about the
changes that have occurred throughout the media over the past decades. To
increase their understanding of exactly how entertainers such as Stewart and
Colbert gained political clout.


Author’s Goal: To increase awareness of the
alterations that have occurred in our news broadcasting. To commemorate the
work of past and present broadcasters.


Author’s Plan: Baym recounts the history of
broadcast news chronologically. He details the transition in media from, as the
title states, the years during which Walter Cronkite reported the daily news to
the modernized style reporting done by Stephen Colbert today.


Rhetorical Strategies: Baym utilizes some simple political
and media-related jargon. He also uses anecdotes from passed interviews that
have aired on television. Footnotes cite historical information or interviews that
Baym references or quotes.


Keywords: infotainment, Cronkite, Colbert, fake
news, high-modern


Logical Outline


Chapter 1: Jon Stewart, Brian
Williams, And Ted Koppel’s Giant Head

            (Given) informative broadcasting has
transformed into entertainment-styled broadcasting

            (Thus) Americans have a lack of
trust for the news and desire alternative forms of broadcasting

            (For example) During the 2008 presidential
election, a survey reported that 34% of 18-24 year olds neglected to pay
attention to the news.

            (For example) In a different survey,
30% of respondents claimed to trust the news that was broadcasted through CNN

            (For example) In 2008, studies
revealed that almost computers were about 11% more abundant in households than TV’s
with cable

proposition plus 1 reason and evidence

high-modern, fake news, The Daily Show



Chapter 2: Representing Reality

            (Given) Blurred dichotomy between
real and fake news

            (Thus) News sources as well as
stories have varying motives

            (For example) reporters are often
mistaken to have a neutral stance in news when they may actually have personal-bias

            (For example) the Clinton Affair was
broadcasted to be less informative than it was to entertain

proposition plus 1 reason and evidence

Clinton Affair,
high-modern, reporters, infotainment